Autorijschool Van Haren
A conversion-focused website for Parkstad’s driving school, with the free trial lesson at its heart.
Based in Hoensbroek, Autorijschool Van Haren offers personal driving lessons throughout Parkstad and South Limburg. We built a new, fast website with one clear goal: making it as easy as possible for visitors to request a free trial lesson.
The free trial lesson comes first
Every page leads to the free 50-minute trial lesson. Clear calls to action, a three-step guide and a short enquiry form make getting started as easy as possible. Prefer to send a message? Visitors can get in touch directly through WhatsApp.
Transparent prices with an introductory discount
All lesson packages are presented side by side, including the practical driving test. An introductory discount of up to €100 gives learners an extra incentive to choose a package after their trial lesson.
Easy to find throughout Parkstad
The driving school received a dedicated landing page for eleven towns in the region, from Heerlen and Kerkrade to Sittard and Geleen. Together with informative pages on topics such as driving test anxiety and the practical driving test, this helps learners find Van Haren where they are searching.
Mobile-first
Learners mainly search on their phones. That is why the site was designed for mobile and built to be lightweight, with the trial lesson button always in view.
Personal and trustworthy
Real experiences, photos of successful learners and an introduction to the instructors and the driving school car show who will be sitting beside you.
