Add a favicon
A favicon, short for “favourite icon”, is a small square symbol displayed by your browser. Adding one can also support your website’s overall search presence. Here are three reasons:
- Brand recognition: A favicon gives you another way to show your brand and distinguish it from others. Recognition can encourage people to click your result.
- User experience: Favicons help people identify your website among several open tabs. A better experience can encourage visitors to stay.
- Trust and credibility: A professionally designed icon can strengthen confidence in your business and encourage engagement and conversions, indirectly supporting your website’s performance.
Adding a favicon is a small task with useful benefits. Make sure your website has one.
Need help setting it up? Contact us.