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Facebook Business for better results!

Facebook Business for better results!

A clearer overview with Facebook Business Manager

If you have considered advertising on Facebook or taking your business page further, Business Manager is a tool to explore. This article covers its features, benefits and how to include it in your marketing strategy.

Do not have a business page yet? Start with our guide to creating one.

What is Business Manager?

Business Manager is an important tool for business owners and marketers who take Facebook marketing seriously. Many owners are unfamiliar with it and therefore miss some of its benefits.

Advantages

  • A central location: Manage pages and advertising accounts from one dashboard, ideal for multiple brands or advertisers.
  • A clear overview: See payments and advertising results together.
  • Security: Assign specific roles to employees and partners, retaining control over who can view and edit information.
  • Segmentation: Use customer lists for focused campaigns or to create similar audiences, an important part of advertising.
  • Collaboration: Work smoothly with advertisers, agencies and other partners.

How to set it up

  1. Create an account: Visit Facebook for Business, choose account creation and enter your company details. Use the name on your business registration to simplify verification.
  2. Complete the business profile: Enter your name, address, phone number, website and VAT number. Improve security with two-step verification and add a backup administrator.
  3. Add your Facebook page: Use “Accounts” → “Pages” → “Add”. Make sure you have the permissions needed to manage it.
  4. Set up the advertising account: Add it and ensure you have the correct ownership rights before advertising.
  5. Connect Instagram: Link your business Instagram account for a consistent marketing approach.
  6. Add team members and partners: Decide who needs access and assign suitable roles.

What does Business Suite offer?

Business Suite brings further features to the management experience:

  • An integrated dashboard: Notifications, recent posts, advertisements and statistics in one place.
  • Streamlined communication: Manage Facebook and Instagram messages from a shared inbox.
  • Detailed analysis: Explore statistics for both your Facebook page and Instagram profile.
  • Access to more tools: Reach advertising management, payment tools and other features with a click.

Making the most of Business Manager

Business Manager and Business Suite help owners improve their online presence. Use them to advertise more efficiently, communicate better and optimise campaign performance.

Need help with your social media marketing? Contact us.