Find keywords that fit your business and audience!

You want your audience to find your business in search engines. Ideally, your website appears at the top when people search for the products or services you offer.

Before you can improve that visibility, understand two things:

Who is your audience? Create a buyer persona, a fictional ideal customer.
How do they look for information, and which words do they use?

Once these are clear, you can begin keyword research. If you need help defining your audience, we are happy to assist.

What are keywords, and why do you need them?

Keywords are words or phrases describing your product or service. They connect advertisements to the terms people search for. Costs vary with keyword quality and competition from other advertisers in the auction. Thorough research helps you get the best result from your advertising budget.

Which tools help find the right words?

Your first tool is the buyer persona. Brainstorm how that potential customer would search for information about your offering. Write down all possible keywords and searches.

Then expand and refine the list using tools such as these.

Google Keyword Planner

This free tool finds keywords related to your business and estimates search volumes and costs. It also supports campaign planning. Follow Google’s Keyword Planner guide.

Google Trends

Some businesses benefit from current trends. Google Trends helps identify what people are interested in so you can respond through advertising. Make sure the trend relates to your product or service and is relevant to your audience.

How do you use the results?

Your research produces a list of important audience keywords, their search volumes and expected costs. Include the relevant terms in your advertisements to improve visibility.

Questions about keywords or need assistance? Let us know.