The best search engine optimisation
Why would a visitor, and potential customer, come to your website? The answer is simple: there is something they need, a need that can be met. Every need begins with a search for information. Before looking for a product, I want to know which product is most suitable. When looking for a painter, I want confidence in the quality of the result.
How can I meet that need?
There are many ways to provide information: collect reviews, expand your product range, offer a telephone helpdesk and much more. A website is particularly well suited to providing information through written text. What could be easier than sharing your knowledge and experience on your own website?
Getting started
You do not need to be a copywriter to share your knowledge. You simply need to motivate yourself to publish something regularly. For example, add a page on a different subject every month. If creating a page and adding the text seems difficult, let us do it: send us your text and we will turn it into an attractive page. We call these “landing pages”. This work is usually included in your subscription at no extra charge.
Some examples
What should you write about? Ideally, you would first research your audience and define several personas. We can help with that, but before spending money, try a few standard topics relating to your products or services. Here are some examples:
- Painter: What should you consider when buying paint for interior walls?
- Car garage: Why does an air conditioning system need servicing?
- Cosmetics webshop: Explain the ingredients: what is actually in that day cream?
- Accountant: Why might buying a business phone in instalments be a good choice?
- Recruitment agency: Ten tips for a job interview.
- Hairdresser: How do I dye my own hair?
How does this bring in more customers?
A potential customer’s search often starts on Google. Interesting information on your website can therefore be found through Google too. The more unique and relevant the content, the stronger its search position can be. Publishing a new page every month also signals to Google that your website is growing and adding value.
When visitors find relevant information, there is an opportunity for a conversion or purchase. This works particularly well over the long term. Someone who repeatedly finds useful information on your website will gradually place greater value on your business. In the hairdresser example, the article does not immediately urge the visitor to book an appointment. If dyeing their own hair proves too difficult, however, they may remember the hairdresser who provided the information.
Creating website content is therefore an excellent long-term way to improve your website. It can be free to do and increases the value of your business by making useful knowledge available online.